NAME
Our name blends the French word for candle [‘bougie’] with the neologism [‘nuu’] which stands for a modern, timeless approach to crafting scents that carry meaning and reveal emotions. Home to the urban scapes and inspired by the occult, NUUBOU creates mystical atmospheres that invite you to foster deeper connections.
ORIGINS
NUUBOU was founded in 2021 by Max Krieger, a Berlin-based hairstylist with over a decade of experience in crafting unique cuts and colours that empower people’s unapologetic expression of personal style.
With a year-long fascination for scents, Max began incorporating palo santo into his spiritual practice before starting to experiment with it by creating scent infused artisan candles.
Inspired by friends and family who praised his craft and talent for designing unique fragrance profiles, Max began honing his skills to blend more elevated scent experiences by learning how to combine palo santo with natural and essential oils, synthetic fragrances, and scent molecules.
Today, palo santo is at the heart of NUUBOU’s formulation philosophy where we use it to help transform energies and enrich your daily routine.